Description of Business:
Research has shown that though most homes in the U.S. have concerns about their tap water, a very small percentage have actually invested in water purification technology. Rainsoft Inc. is an established business that has focused on developing and supplying practical water and air purification solutions for domestic, commercial and industrial use. To setup your own Rainsoft dealership in North America, your initial startup costs will range from USD 65,000 to USD 130,000. This is quite steep by most standards. Though a large proportion of this initial cost goes to the dealership infrastructure, what you may be paying for is the brand more so if you consider that Rainsoft has been in operation since 1953.
Pros:
1. There are no franchise or royalty fees.
2. Company stability, long history and strong global brand.
3. Dealer selection process and control on dealers covering a particular region is an incentive. This minimizes 'internal competition'.
Cons:
1. High initial cost.
2. The field support structure is fantastic. This coupled with a mandatory training session for new dealers at Rainsoft University.
3. Competition from much cheaper alternatives e.g. boiled or chemically-treated tap water.
(a) Scam - illegal / unethical job or business opportunity designed to trick people out of their money.
Spam - marketing of job or business opportunity, which does not pay out or provides very little value to the job/business seekers.
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